This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from fireblaze.co (the “Website”).

Personal Information We Collect

When you visit the Website, we automatically gather certain information about your device, such as your web browser, IP address, time zone, and some cookies installed on your device. As you browse, we also gather data about the web pages or products you view, websites or search terms that brought you to the Website, and how you interact with the Website. This automatically-collected data is referred to as “Device Information.”

We collect Device Information through:

• Log files: These track actions on the Website and collect data such as IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
• Web beacons, tags, and pixels: These electronic files track how you navigate the Website.

When you make or attempt to make a purchase on the Website, we collect certain details from you, including your name, billing and shipping addresses, payment information (such as credit card numbers), email address, and phone number. We call this “Order Information.”

In this policy, “personal information” encompasses both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information to process and fulfill orders made through the Website, including managing your payment information, arranging shipping, and sending invoices or order confirmations. Additionally, we use this information to:

• Communicate with you
• Screen orders for potential risks or fraud
• Provide you with information or advertising about our products or services, according to your privacy preferences

We use Device Information to help us screen for potential risks and fraud (particularly your IP address) and to improve and optimize our Website. This includes generating analytics about how our customers navigate and interact with the Website and assessing the success of our marketing and advertising campaigns.

Sharing Your Personal Information

We share your personal information with third parties to help us use your data as described above. For instance, we use Google Analytics to understand how our customers use the Website. You can learn more about how Google uses your data here: Google Privacy Policy. To opt-out of Google Analytics, visit: Google Analytics Opt-out.

We may also share your personal information to comply with legal obligations, respond to legal requests, or protect our rights.

Behavioral Advertising

As noted, we use your personal information to deliver targeted advertisements or marketing communications that we believe may interest you. For more on how targeted advertising works, visit the Network Advertising Initiative’s educational page.

To opt-out of targeted advertising:

• Facebook: Ad Preferences
• Google: Ad Settings
• Bing: Personalized Ads

You can also opt-out via the Digital Advertising Alliance’s opt-out portal.

Do Not Track

We do not alter our Website’s data collection and use practices when we detect a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access, correct, update, or delete personal data we hold about you. To exercise these rights, please contact us using the details below.

Furthermore, if you are a European resident, we process your information to fulfill contracts we might have with you (e.g., if you place an order through the Website) or to pursue our legitimate business interests. Note that your information will be transferred outside Europe, including to Canada and the United States.

Data Retention

We retain your Order Information for our records unless and until you ask us to delete it.

Changes

We may update this Privacy Policy periodically to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, questions, or complaints, please contact us by email at info@fireblaze.co.